What’s Zelle? Banks hope commercials get customers to notice the app
28 Jan What’s Zelle? Banks hope commercials get customers to notice the app
Posted at 06:00h
in
News
by KMFSLLP
NEW YORK, Jan 29 (Reuters) – Big U.S. banks are spending
millions of dollars to promote Zelle, their digital payment
service, by running commercials on major sports games and
entertainment shows, as well as a YouTube campaign painting the
app as simple and ubiquitous.
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