KM Financial Solutions | Swedes ditch glitzy Xmas ads to guide homeless to shelter
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Swedes ditch glitzy Xmas ads to guide homeless to shelter

Swedes ditch glitzy Xmas ads to guide homeless to shelter

LONDON, Dec 21 (Thomson Reuters Foundation) – As freezing
temperatures grip the Swedish capital, dozens of downtown
billboards have swapped commercial ad content for directions
guiding the homeless to their nearest shelter.

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