Italy’s Barilla challenges Nutella with ‘Pan di Stelle’ spread
05 Dec Italy’s Barilla challenges Nutella with ‘Pan di Stelle’ spread
Posted at 15:41h
in
News
by KMFSLLP
Italian baker and pasta maker
Barilla said it would launch in January a chocolate and hazelnut
spread named after its signature ‘Pan di Stelle’ biscuits – in a
challenge to market leader Nutella.
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